The Appart Fitness franchise announces a partnership with Le Coq Sportif

 The Appart Fitness franchise announces a partnership with Le Coq Sportif.

News & Interviews / News from the networks / The L’Appart Fitness franchise announces a partnership with Le Coq Sportif.

Founded in Villeurbanne and located mainly in the greater Lyon region, the L'Appart Fitness franchise ended 2021 on a high note with the opening of numerous fitness centers. This year was also marked by the signing of a new partnership. Indeed, L'Appart Fitness recently signed an agreement with the giant of the world of sport: Le Coq Sportif.

The Appart Fitness franchise announces a partnership with Le Coq Sportif

L’Appart Fitness and Le Coq Sportif: official partners

One of the winning strategies, allowing you to acquire more notoriety and to effectively reach your target, consists in surrounding yourself with powerful partners. In order to promote its development, the L'Appart Fitness network has decided to collaborate with the major sporting goods brand: Le Coq Sportif.

The two partners signed an exclusive agreement last December. Since then, Le Coq Sportif, a sports clothing and footwear brand, has become the official equipment manufacturer for all L'Appart Fitness establishments. Thus, the brand will appear on all the jerseys of the teams of the centers, coaches and managers.

A resilient brand growing in France

The strength of a company lies in particular in its ability to deal with the various hazards that may arise. The health crisis and its repercussions on the economy have highlighted the most resilient brands, particularly those in the sports sector.

While a real craze for sport has emerged, some brands in the sector have suffered a lot from this difficult context, such as training and fitness centers due to closure obligations. Appart Fitness has overcome these difficulties. Thanks to the dynamism of its teams and their determination to maintain a good level of growth, L'Appart Fitness has now earned a place at the top of the ranking of fitness brands.

The network intends to maintain its development momentum by offering quality services and equipment to its customers, by setting itself apart with competitive offers and by strengthening its presence in the territory in order to be even closer to its customers. In this context, L'Appart Fitness intends to open new units to reach the milestone of 250 centers by 2023.